In my clients’ words: how we’ve tackled complex messages and earned buyers’ attention.
”Irene has written content for us since 2005, successfully translating the complexities of the healthcare supply chain into stories that connect with sales reps, clinicians, and executives alike. Her grasp of the material came quickly. She’s written for us a training-module library for device reps, along with product-explainer videos and supply-chain books, which have armed teams with the clarity they need to act decisively. If you need content that drives alignment between suppliers and providers, Irene is good to have in the room.”
— John Pritchard, President & CEO at Share Moving Media
“Irene understood HealthCorum’s provider-matching analytics platform right away and wrote effective LinkedIn posts that did not require edits. She suggested practical changes, like reducing jargon and adding infographics, to help draw attention to our content. I recommend her to any health-tech team that wants clear, accurate content without hand-holding.”
— Murat Alpman, CIO, HealthCorum
“We just gained a hot new prospect because they found the articles you wrote for us. That content persuaded them we were the only people out there who truly understood their issue.”
— Julie Barnes, Smith & Howard
“Irene took our sparse, internal notes and wrote buyer‑facing case studies that signal value quickly and respect executive attention spans. Her conversion‑minded framing turned the stories into helpful lead‑gen pieces that illustrate Avalere’s value and give website visitors the information they need to feel confident about reaching out.”
— Sue Alfieri, Director, Marketing Director, Avalere Health*
*Sue’s title when we worked together
“Irene is my go-to B2B copywriter for projects I’m unable to handle myself. I recommend her with full confidence to my clients and potential clients, knowing that they will be in the hands of a true professional. Irene excels in listening to the client, developing the right strategy, and executing it on time and on budget. If you want to reach your target audience with a compelling message, Irene should be your go-to copywriter as well.”
— Robert Roth, Annual Report Professional
“Irene is a versatile and skilled writer who has worked with us on a range of projects. She’s written email marketing campaigns that drew traffic to our trade show booth; in-depth, technical content for our website explaining medical conditions to patients; and articles on best practices for our sales force newsletter. She easily understood what I needed and came back quickly with polished drafts that required very few, if any, revisions. Very easy to work with and wrote excellent copy for us.”
— Deborah Prime, Senior Marketing Manager – Digital, BD