The right content starts relationships with prospects online and, done well, can turn more of them into qualified leads.

These projects show how I help healthcare vendors turn results and expertise into clear, buyer-focused stories that build credibility and make sales conversations easier.

(Non-disclosure agreements prevent me from sharing some company names and logos here.)

Click on a link below to see more information

Untangling Mixed Messages for a Digital Health Company

(Messaging overhaul | Value statements | Digital health)

Showcasing Industry Experts to Build Credibility as a Speaker

(Book Ghostwriting| Healthcare Supply Chain)

Reframing Dental Care as Essential for Skilled Nursing Facility Leaders

(Blog post | Senior care services)

Presenting a Billing Platform as a Revenue Lifeline for Public Health

(Blog post | Public health EHR)

Turning OR Efficiency Data into a Clear Success Story

(Blog post | Healthtech vendor)

Addressing Cardiologists’ Biggest Objection to Remote Monitoring

(Email campaign | Cardiology practices | Remote patient monitoring)


Ready to tell your story? Let’s talk.

“Irene took our sparse, internal notes and wrote buyer‑facing case studies that signal value quickly and respect executive attention spans. Her conversion‑minded framing turned the stories into helpful lead‑gen pieces that illustrate Avalere’s value and give website visitors the information they need to feel confident about reaching out.”
— SUE ALFIERI, DIRECTOR, MARKETING DIRECTOR, AVALERE HEALTH*
*SUE’S TITLE WHEN WE WORKED TOGETHER