I help healthcare vendors communicate clearly with provider buyers

I work with companies that sell to providers—especially SMBs targeting independent medical practices—to turn clinical and technical detail into content that supports pipeline, purchasing confidence, and compliance. I also partner with vendors selling into health systems, where multi-stakeholder reviews and legal sign-off are part of the job.

I work “answer-first.” That means we address the questions buyers actually ask—cost/ROI, risks and trade-offs, comparisons, who it’s best (and not best) for, and real proof. I make it simple for buyers to say ‘yes’ in small steps, for example, “yes, I’ll keep reading,” “yes, I’ll request details,” “yes, I’ll schedule a demo.”

What you can expect when we work together

1) I’ll understand your market quickly.

Healthcare comes with its own language, rules, and buying logic. I ramp fast—short conversations with your experts, a simple plan for each piece, and clear drafts.

Examples: clarifying value for a digital health company (messaging project), reframing dental care for senior services (research and blog), and turning OR data into a clear story for surgeons (blog).

2) I’ll help you amplify your credibility.

Hype doesn’t move provider buyers; verifiable evidence does. [Read client feedback ›]

I write outcome-oriented stories and product narratives that resonate with clinicians, admins, and finance, and that survive legal.

That includes documenting operational improvements (blog) and showcasing industry expertise through thought leadership (full-length book). Expect honest “best-for-whom” language and comparisons that help buyers self-qualify.

3) I’ll make delivery predictable and low lift for your team.

Thin inputs are reality. I plan for it.

You get a straightforward workflow: kickoff → quick outline → short, focused interviews with your experts (recorded + summarized) → first draft with sources noted → one tidy revision → final files ready to ship.

Reviews stay clean with track changes and a short claims/evidence log for legal. If reviewers slow down, I flag decisions and offer good/better/best options so you can approve fast. I’ve delivered campaigns on schedule (email campaign), and long-form executive education chapter-by-chapter, built from interviews (full-length book).

Deliverables include: editable docs, web-ready copy, meta/CTA options, and a brief handoff note so your team can publish without extra back-and-forth.

4) I’ll help your buyers move from interest to action.

I build content that answers hard questions, reduces friction, and makes next steps obvious—whether that’s booking a demo, requesting pricing, or confirming it works with their EHR and workflow.

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If you’re selling into independent practices, we’ll prioritize quick-win assets (FAQ/ROI one-pager, objection-handling emails, a short case/outcomes brief) that respect staff time and make next steps obvious. If you’re selling into health systems, we’ll add the enterprise layer, including role-based versions, compliance-safe claims language, and proof that stands up in committee.

Why I do this: I believe straight answers beat clever phrasing. Clear, useful communication helps busy clinical teams adopt what works. I keep it plain, evidence-led, and respectful of people’s time—so buying decisions get easier.

With every project, my goal is clear, credible content that helps buyers say “yes” with confidence—and helps your team keep moving.

Additional samples available on request.